Why is “demure” making a comeback on social media? Why is this trending and resonating with us as a society right now? Today, I am addressing the shocking truth about being demure.
As an etiquette expert it is important for you to keep up with “trends” and what is changing in our society.
If you follow any social media channels, you can’t help but notice the popularity of the being “demure and mindful”. Realtors are posting about it, fashion influencers are talking about it as well as the “foodies” that I follow.
Can This Be an Important Turn for Those of Us That Are Etiquette Experts and Speakers?
And why is “demure” trending right now? Does this even relate to etiquette as we know it?
Why “Demure” Is Trending
1. Counter to Previous Trends
The “demure” trend on TikTok has gained significant popularity in August 2024 due to a combination of factors that resonate with current cultural and social dynamics.
The demure trend emerged as a reaction to a more bold and expressive viral movement that happened early this year season – better known as “brat summer.”
2. Relatability and Inclusive
By becoming “demure and mindful” are we being truer to who we really are? Personally, I like seeing this trend as so many of us are not aggressive in our approach to life. Is this our time to become more self-aware and look for ways to belong and treat others with respect?
3. A Cultural Shift
The demure trend aligns with broader cultural movements towards “quiet luxury” and minimalism, where understated elegance and subtlety are celebrated. This reflects a growing preference for authenticity and simplicity in both fashion and behavior, making the trend particularly relevant in the current cultural climate
Early this year, I wrote an article on Quiet Luxury. Have you read it?
Related Article: The Etiquette of Quiet Luxury
Influencers (and society) are embracing a more subdued, modest approach to commenting and how they are presenting themselves online. We are seeing a shift from harsh and expressive behaviors to a more reserved and mindful approach.
Only time will tell. I know I certainly welcome the trend of a kinder society. I have faith that we can do this.
As certified etiquette experts, now more than ever is the time to share our passion.
Lisa Richey provides etiquette programs to businesses, schools, and individuals.
